Produce for Kids is focusing its attention on families and teachers in its fall campaign, to encourage children to eat more fresh produce.

Produce for Kids targets teachers and families in fall campaign

Produce for Kids' fall campaign focuses on families and teachers.

In the Orlando, Fla.-based organization’s “Eat Smart for a Great Start” campaign, families that buy fruits and vegetables at participating supermarket chains Sept. 6-Oct. 31 will support PBS Kids, which educates children about making healthy food choices, said Heidi McIntyre, Produce for Kids’ executive director, in a news release.

Produce for Kids is sponsoring a classroom contest called "Play With Your Produce Classroom Challenge."

In the contest, kindergarten through sixth-grade teachers are invited to submit ideas to educate kids about eating more fresh fruits and vegetables.  

Contest rules state that teachers must include at least three products from Produce for Kids’ suppliers in an original project that involves the whole classroom.  

Three winners receive $500 for school-based nutrition and health promotions and a $100 gift certificate from a local grocery store to plan a healthy classroom party.

“More than ever, consumers are weighing corporate philanthropy and cause partnerships in buying decisions,” McIntyre said in the release. “Produce for Kids and PBS Kids have similar missions — to support children’s healthy development — so we are excited to continue our partnership with the most trusted children’s educational media brand.”

Participating retailers are Giant Food Stores Inc., Carlisle, Pa., Cincinnati-based The Kroger Co.'s Delta division, Memphis, Tenn., Meijer Inc. Grand Rapids, Mich., Price Chopper, Schenectady, N.Y., and Publix Supermarkets Inc., Lakeland, Fla.