Pamela Riemenschneider, a veteran writer, photographer and videographer for The Packer, on July 7 became the editor for Produce Merchandising magazine, a Vance Publishing Corp. sister publication.

Produce Merchandising magazine names editor

Riemenschneider will continue to write and shoot photos for The Packer, focusing on stories with retail angles.

"Pamela offers a wealth of knowledge in the industry specific to the retail environment and consumer trends," said The Packer and PM publisher Shannon Shuman. "Her eye for design and market expertise will provide Produce Merchandising with a new foundation for success in the fresh produce retail marketplace."

Based in Austin, Texas, Riemenschneider joined The Packer in September 2005 as a staff writer in the publication's home office in Lenexa, Kan.

In "Pamela's Kitchen," a recurring video segment on The Packer's Web site,, Riemenschneider tests new fresh produce value-added products.

She earned a bachelor of journalism degree in photojournalism from the University of Missouri, Columbia. Riemenschneider's e-mail is She tweets about the produce industry at