(March 31, 5:30 p.m.) Tighter budgets mean fewer fruits and vegetables on families’ menus.
The Wilmington, Del.-based Produce For Better Health Foundation’s annual Mom’s Survey showed a 12% reduction of fruit consumption and a 6% reduction in vegetable consumption in the past year, according to a news release.
The online survey was conducted in mid-January and included a nationally representative sample of 1,000 women between the ages of 24 and 41, all of whom have children under 18 in their household.
Most mothers who responded — 87% — said they believe it’s important to include fruits and vegetables in their family’s diet.
Cost and family preference, however, were commonly cited as barriers to consumption by respondents.
“It is important to continue to eat healthy, even in tough economic times,” said Elizabeth Pivonka, president and chief executive officer of the foundation, in a news release. “Fruits and vegetables are an inexpensive part of a healthy lifestyle, and Fruits & Veggies — More Matters can show moms how to include more, both at home and on the go.”