More shoppers skip the store and just drive through.
That led Malvern, Pa.-based Acme Markets to expand its e-commerce ordering and store pickup in 40 stores in New Jersey, Delaware and Pennsylvania.
At the same time, the chain cancelled its home delivery service.
"After taking a hard look at current online industry trends and conducting careful analysis related to delivering the best value and customer experience, the company has decided to end the delivery portion of our online shopping experience and move to pick-up service only," said Bart Bohlen, senior vice president of operations, in a news release.
"Through this renewed focus, we will be concentrating on the solutions that best meet the needs of our customers to provide the most user-friendly online shopping and in-store pick-up experience."
Acme, owned by Eden Prairie, Minn.-based Supervalu Inc., isn't the only Supervalu banner to drop its delivery service recently.
In mid-April the company announced the cancellation of home delivery for its Albertsons banners in the Western U.S.
In-store pickup at Acme Markets costs an additional $5.95 fee.