Tanimura & Antle’s latest Artisan lettuce promotion includes Canada for the first time.

The “Celebrate Summer” promotion, set to run May through June, offers a weekly $250 gift card sweepstakes entry plus recipes, according to a news release. They can be accessed by scanning an on-pack quick response (QR) code with a smartphone, or online.

It’s the latest in a series of Artisan promotions for the Salinas, Calif., grower-shipper. It’s also the first to stretch into Canada, where a bilingual label will offer shoppers summer salad recipes in English and French.

New packaging with the promotion will be on display April 13-15 at the Canadian Produce Marketing Association trade show in Montreal. Tanimura & Antle will be in booth 612.

“We’re optimistic that the inclusion of the Canadian market and QR code will increase the number of consumers who respond to this program,” Diana McClean, director of marketing at Tanimura & Antle, said in the release.

“We found from our ‘Season’s Bringing’ promotion during the holidays that an on-pack sweepstakes is an excellent driver for consumer engagement,” McClean said. “The incentive drives shoppers to our websites and Facebook page where we offer additional information and have an opportunity to converse directly with them.” 

Tanimura & Antle Artisan promo includes Canada

Courtesy Tanimura & Antle