Tavilla Sales Co., the Los Angeles-based fresh produce importer-distributor, has reached into the retail side of the industry to bolster its sales force.

Tavilla Sales adds to marketing staff

de Lorimier

Chris de Lorimier joined the staff as a sales assistant to Nancy Betancourt, national sales manager, according to a news release. In his new position, de Lorimier will focus on business development of the Hispanic category and the company’s pineapple program, Bill Vogel, president, said in the release.

De Lorimier has worked since 1999 with HOWS Markets, a Pasadena-based independent chain. In various positions with the retailer, de Lorimier has been involved in customer service, merchandising, warehousing and logistics, according to the release.  

A Southern California native, de Lorimier holds a bachelor’s degree from the University of California at Los Angeles and a master’s degree in business from California Lutheran University.