The Chilean Fresh Fruit Association is highlighting the beauty of Chilean fruit-growing regions in new TV ads, and also has plans for a radio campaign.
The TV ads, set to begin in January, feature images of Chilean growing areas during summer, and will air in more than 40 U.S. and Canadian markets, according to a news release from the Sonoma, Calif.-based association.
The ads are funded by the Chilean Exporters Association and the Export Promotion Bureau.
For in-store promotions, the ads can be personalized with five-second tags at the end of the ads. Supporting merchandising materials will be available at www.chileanfreshfruit.com.
An in-store radio marketing program also is set to begin in January. The campaign runs for 56 days beginning Jan. 31.