The Salinas, Calif.-based companyâs promotion runs through Dec. 31.
âSeasonâs Bringingâ combines a holiday package design with an on-pack consumer sweepstakes, promotional pricing and direct mail to buyers.
The sweepstakes directs consumers to ArtisanLettuce.com. Every week in November and December, Tanimura & Antle gives away a $1,000 Visa gift card and announces winners on Facebook.
For the sales staff, consumer feedback on the website and Facebook is providing a new level of detail on their productâs destinations, McClean said.
âWhat the sales team is interested in seeing is where the product is being purchased,â she said.
âIn some cases itâs being purchased more dramatically than they may have thought and in regions they may not have thought. We pretty much know where it goes, but this gives us more on-the-street data as to whoâs buying Artisan and what stores theyâre buying from.â
Each clamshell of Artisan lettuce makes at least eight side salads or four main-dish salads.