No stranger to the produce aisle, Disney-branded fruit and vegetable products are stepping up their offerings in an effort to make the product line more widely available and offer more variety.

With nationwide retail availability planned, revamped products will include sliced apples and Foodles (packs in the shape of Mickey Mouse, with apples, grapes, cheese, pretzels and other products) from Cashmere, Wash.-based Crunch Pak and produce from Reedley, Calif.-based Dayka & Hackett and Chelan, Wash.-based Chelan Fresh Marketing, according to a Disney news release.

Crunch Pak is supplying produce for fresh-cut products, while the other two firms are supplying whole fruits and vegetables, said John King, director of food for Disney Consumer Products.

Disney Consumer Products will work with Minneapolis-based Golden Sun Marketing to enter into new license agreements with growers and shippers to launch several new and refreshed Disney-branded products that will tie in to Disney entertainment content and characters, King said.

“By forging relationships directly with leading suppliers and growers, we’re one step ahead in building on this strong foundation and reaching even more families through an expanded product offering and with the positive message of eating more fruits and vegetables,” he said.

UPDATED: Disney expanding presence in the produce aisle
UPDATED: Disney expanding presence in the produce aisle

“We’re targeting the fruits and vegetables kids like,” he said, and mentioned bananas, citrus and berries among those.

Changes to packaging include:

  • a fresh look for the stylized green leaf bearing the Disney logo;
  • placing nutritional information on the front of packaging; and
  • addition the Disney Magic of Healthy Living logo.

Other aspects of Disney’s brand-ing efforts will include produce aisle displays with DVDs that offer shoppers a free bag of apples with purchase, King said.

As part of its ongoing effort to promote healthier lifestyles and nutrition for kids and families, in September Disney launched the Magic of Healthy Living — a nationwide multimedia initiative targeted at parents with young children, according to the release.

The initiative featured public service announcements with first lady Michelle Obama and Disney stars.