âWeâre targeting the fruits and vegetables kids like,â he said, and mentioned bananas, citrus and berries among those.
Changes to packaging include:
- a fresh look for the stylized green leaf bearing the Disney logo;
- placing nutritional information on the front of packaging; and
- addition the Disney Magic of Healthy Living logo.
Other aspects of Disneyâs brand-ing efforts will include produce aisle displays with DVDs that offer shoppers a free bag of apples with purchase, King said.
As part of its ongoing effort to promote healthier lifestyles and nutrition for kids and families, in September Disney launched the Magic of Healthy Living â a nationwide multimedia initiative targeted at parents with young children, according to the release.
The initiative featured public service announcements with first lady Michelle Obama and Disney stars.