(Feb. 6, 11:15 a.m.) By all accounts — and accounting — the 98 cent produce packs have been a hit with consumers.

Produce sales at El Segundo, Calif.-based Fresh & Easy Neighborhood Market stores have increased more than 11% since 98 cent produce packs were introduced in early January, according to Fresh & Easy’s parent company, the British-based Tesco.

Fresh & Easy began offering the 98 cent produce pack, it said, to satisfy the need for budget-friendly fresh products during a time of economic hardship.

“It’s made it very clear that consumers are looking for ways to save money without compromising quality of food,” said Brendan Wonnacott, a spokesman for Fresh & Easy. “That’s a message we’ve heard consistently across all of our markets.”

Since their introduction, the packs have been delivered fresh daily to stores. Customers can always choose from six fruits and vegetables that rotate depending on seasonal availability. The list of fresh produce available from Feb. 4-17 includes yellow onions (two pounds), lemons (one pound) and pears (three-count).

According to Fresh & Easy’s tabulations, customers have been choosing the 98 cent packs in increasing numbers.

“Our customers told us finding high-quality produce at affordable prices was challenging,” Simon Uwins, chief marketing officer for Fresh & Easy, said in a news release. “We are making changes so our customers have even more options on their weekly shopping trips. The 98 cent produce packs offer customers a great way to save money without compromising on quality or freshness.”