(Jan. 12, 4:15 p.m.) Monterey, Calif.-based Pro*Act, a leading fresh produce supplier to the foodservice industry, has enlisted a new distributor.

General Produce Co., Sacramento, Calif., a third-generation, family-owned distribution company founded in 1933, has joined Pro*Act’s distribution network, according to a news release.

General Produce has an 85,000-square-foot facility with a refrigerated receiving dock and superior third-party sanitation and security ratings. It distributes a full line of fresh fruits and vegetables from around the world, including custom packs, fresh-cut, organic, ethnic and exotic produce as well as other perishable products. According to the company, 25% of its business is to foodservice operators.

Pro*Act provides integrated produce and perishable distribution management programs to foodservice operators across North America.

“(General Produce’s) tradition includes a great emphasis on relationships, partnering with our customers and our suppliers and a high level of integrity, reliability and performance standards,” said Tom Chan, chief executive officer of General Produce, in the release. “Pro*Act embraces those standards also, and that is one of the reasons we are so excited to become part of Pro*Act.”

Lloyd Ligier, vice president of business development for Pro*Act, said in the release, "The legacy of General Produce Co. is one of strong family values, hard work, honesty, reliability and deep commitment to its customers, suppliers and employees. They are one of the largest and most respected wholesale fruit and vegetable distributors in California."