(Aug. 20) LOS ANGELES — A new alliance between The Giumarra Cos. and Cal Harvest Marketing Inc., Hanford, will provide needed extra volumes of California kiwifruit for the former and an inlet to some major retailers for the latter.

The deal, which the companies announced Aug. 17, will provide 1 million to 1.5 million trays of kiwifruit to Giumarra’s yearly volume — roughly doubling the company’s current supplies, said Hillary Brick, Giumarra’s vice president of marketing.

“For us, it opens some markets we’re not able to get into right now because of EDI (electronic data interchange) requirements that we don’t have,” said John Fagundes, president of Cal Harvest. “Some of the relationships they have now, like with Wal-Mart and Costco and some of the bigger customers, require EDI now.”

Giumarra’s involvement in Internet-based transactions and its logistical tracking services were attractive to Cal Harvest, Fagundes added.

Cal Harvest is owned by Fagundes Agribusiness, which has marketed kiwifruit from California and New Zealand since 1988.

Giumarra already markets Chilean, New Zealand and California kiwifruit year-round but had been looking to strengthen its supply of domestic product, Brick said.

The first shipments will move when the California kiwifruit deal gets under way in early October, Fagundes said. The season winds up in May.

The companies will market product co-branded under Giumarra’s Nature’s Partner label.