Gold Coast Packing Inc., Santa Maria, Calif., has named Matt Witcher director of procurement.

Witcher’s tasks include managing all procurement responsibilities, grower relations and contracts, and raw material sourcing, according to a news release.

Most recently, Witcher was a general partner with Arroyo Grande, Calif.-based Reliable Produce Sourcing LLC for six years. Previously he worked at Guadalupe, Calif.-based Apio Inc. as a quality assurance inspector, in sales, and as director of procurement and field operations.

He has worked in the fresh produce industry for more than 16 years, according to the release.

Gold Coast Packing adds director of procurement