The Sholl Group II, which markets Green Giant Fresh value-added items, is launching Green Giant Fresh Patio Grillers just in time for prime grilling season.
The grill kits come complete with fresh-cut produce, chef-inspired sauces and a recyclable tray.
The company displayed the Patio Grillers at the Produce Marketing Associationâs Fresh Summit in October in Orlando. They will be ready for shipment May 1, said Darci Eckermann, senior vice president for The Sholl Group.
âOur intent was that it be a seasonal item,â Eckermann said. âWe may carry it year-round in a couple markets like the Southeast and the South.â
According to data contained in the Hearth, Patio and Barbecue Associationâs 2009 Industry Trend Report, the most popular holidays for barbecuing are Memorial Day, Fourth of July and Labor Day.
Green Giant Patio Grillers will be located in the produce section of grocery stores nationwide. They are available in five varieties, with sauce packets:
- Â Fire-roasted salsa with red pepper, jalapeno, poblano, garlic, onions and tomatoes with chili lime seasoned oil;
- Â California blend with broccoli, cauliflower, squash, zucchini and carrots with chive butter sauce;
- Â BBQ blend with broccoli, red potatoes, squash and carrots with garlic herb sauce;
- Â Green bean and carrot blend with chive butter sauce; and
- Â Baby red potatoes with rosemary herb sauce.
All varieties go from the grill to table in 20-25 minutes. The trays can be recycled.
The launch comes on the heels announcement at the United Fresh Produce Associationâs annual conference April 23 in Las Vegas that Growers Express had purchased from General Mills Inc. the licensing rights for the Green Giant Fresh line. The Eden Prairie, Minn.-based Sholl Group II continues offering value-added Green Giant products under a new sub-licensing agreement with Growers Marketing, a Growers Express sister company established to handle the new licensing agreements with Green Giant Fresh growers and packers.
âThis is the newest line to our value-added and exemplifies The Sholl Groupâs efforts and desires,â Eckermann said. âIt exemplifies the continued desire to bring meaningful products to the marketplace.â