(Sept. 20) NEWTON, Mass. — The Be Food Safe campaign, a project of the nonprofit Partnership for Food Safety Education, is expanding to appeal to consumers with new eye-catching and simple food-safety graphics that can be used on food packages, point-of-purchase displays and other materials.

Bryan Silbermann, president of the Produce Marketing Association, Newark, Del., briefed a group of about 120 produce industry members on the partnership’s new efforts during a New England Produce Council dinner meeting Sept. 19 in Newton.

The goal of the campaign is to encourage educators, retailers and consumers to use safer food-handling practices, as communicated by its four main messages: clean, cook, separate and chill. There is a new graphic for each message, and surveys showed that consumers like and understand the graphics, Silbermann said.

The food safety education group evolved from its beginnings 10 years ago as a partnership of public and nonprofit organizations to also include private for-profit entities, Silbermann said. As of Sept. 19, 26 retailers had signed up to participate in the Be Food Safe campaign, including Stop & Shop Cos. Inc., Hannaford Bros. Co., Schnucks Markets Inc., and Food Lion LLC.

The Food Marketing Institute, Arlington, Va., and PMA are offering to pay the first year of Be Food Safe licensing fees for retail members of their organizations. More information is available at www.befoodsafe.org.