(Dec. 29, 12:35 p.m.) Stockton, Calif.-based Grower Direct Marketing LLC has launched a Pompano Beach, Fla., sales office with the addition of Troy Mesa, a veteran of the fresh produce industry, managing the office.

“We’re really excited about Troy’s joining our staff,” said Don Walters, managing partner for Grower Direct. “He has experience, knowledge and is just a great addition to our team.”

Grower Direct is a grower-shipper of California cherries, blueberries and other commodities and imports fresh produce from south of the border. For several years, the company has brought cherries and blueberries into Florida from South America, Walters said.

“Now we’ll have a presence down there,” he said.

Mesa, a California native, began his produce career in 1984 with the California Asparagus Association. He subsequently worked in the cherry program at All State Packers Inc., Lodi, Calif., before taking a position with North Bay Produce Inc., Traverse City, Mich., Walters said.

Mesa will help market the cherries and blueberries that Grower Direct currently imports from Chile. Shipments of Mexican asparagus are expected to begin about Jan. 5, Walters said.

The new office is located at 675 SW 12th Ave., Suite 112, Pompano Beach, Fla. The telephone number is (209) 932-8949.