Hurst’s Berry Farm, Sheridan, Ore., is repacking its Kiwi Berries this fall to get more consumer attention on their specialty fruit.

Hurst's specialty kiwifruit to get new labels

Courtesy Hurt's Berry Farm

The new packaging features labels and boxes with “bright, clean graphics” on traditional 6-ounce clamshells and 4.4-ounce clamshells, according to a news release.

The berries are available from late September to early November, and the company said retail customers should order early to ensure supplies. About the size of a grape, Kiwi Berries are bite-sized without the fuzz of the larger kiwi varieties, according to the release. 

For more information on Hurst’s new look and labels visit Hurst’s Berry Farm PMA booth No. 2814 during the Produce Marketing Association’s Fresh Summit 2009.