(Oct. 4) ALEXANDRIA, Va. — Now that the International Fresh-cut Produce Association’s ExecTrends 2004 fall conference is over, president Jerry Welcome has his sights set on the association’s spring trade show.

Welcome said he has big changes in store for the trade show, which will have a new logo and will now be known as Fresh-cut Expo 2005.

The show is scheduled for April 14-16 at the Phoenix Convention Center, and Welcome said it will offer a new conference program featuring broader, less technical sessions on topics including packaging, operations and other business issues related to fresh-cut.

In addition, the show will add several themed pavilions to its format. Welcome said potential pavilion showcases include a new items pavilion, a packaging pavilion and a science of fresh-cut pavilion, which would replace the traditional science poster session.

Welcome said there are plans for a radio frequency identification pavilion, which will feature RFID technology providers whose booths have been grouped together on the show floor. There also is the possibility of a biosecurity pavilion, he said.

The show also will have more marketing, including increased advertising, direct mail and a new Web site designed for the show.

The Web site is a concept similar to what Welcome’s former employer, the Packaging Machinery Manufacturer’s Institute, does with its Pack Expo trade show.