Produce industry associations and other members of the National Fruit & Vegetable Alliance met with officials from first lady Michelle Obama’s Let’s Move initiative at the White House.

Industry groups visit White House to discuss produce

The May 20 meeting was at the request of the alliance to discuss areas of collaboration, according to a news release from Hockessin, Del.-based Produce for Better Health Foundation.

Foundation president and chief executive officer Elizabeth Pivonka said she wants Let’s Move to support the foundation’s Fruits & Veggies — More Matters campaign.

“The first lady is already supportive of fruits and vegetables to help reduce childhood obesity,” Pivonka said in the release.

“A closer alignment with the alliance and Fruits & Veggies — More Matters would be that much more helpful in our efforts.”

Before the meeting, the United Fresh Produce Association, also an alliance member, hosted fellow members at its Washington, D.C., headquarters, said Ray Gilmer, the association’s vice president of communications.

In United Fresh’s newsletter, the association’s president, Tom Stenzel, said initiatives discussed at the meeting included getting more produce into inner-city and rural food deserts and supporting United Fresh’s Salad Bar in Every School campaign and the Fresh Fruit and Vegetable Snack Program.

Other members of the National Fruit & Vegetable Alliance include the Newark, Del.-based Produce Marketing Association, the American Cancer Society and the American Diabetes Association.

Officials from those organizations also attended the White House meeting.