(Oct. 26) SAN DIEGO — With produce varieties and patented trademarks in 41 countries and a thoughtful, intelligent and visionary personality, Miles Reiter deserves The Packer’s annual award for marketer of the year, nominators said.

Lance Jungmeyer, editor of The Packer, presented Reiter, chairman and chief executive officer of Driscoll Strawberry Associates Inc., Watsonville, with The Packer’s first Global Produce Marketer of the Year award Oct. 23 at Fresh Summit 2006.

Because the produce industry has adapted to a global environment, The Packer’s annual award for marketer of the year now has became a global award, Jungmeyer said.

Jungmeyer applauded Driscoll Strawberry Associates for its global growing program that spans both U.S. coasts and seven nations. He complimented Driscoll for setting high global food safety standards. Jungmeyer also spoke about Reiter’s leadership role in organics, and in the development of plastic clamshell packaging.

“He leads a company that truly represents what we’re looking for as a leader in a global environment,” Jungmeyer said.

One retailer nominated Reiter for challenging the status quo, and for constantly searching to for ways to improve operations.

Ken Morena, a former president of Driscoll and a former recipient of The Packer’s Produce Marketer of the Year award, said Reiter was the most dedicated and hard-working man that he has ever worked with.

“He is a true visionary. In the seven years since my retirement, the size of the company has more than doubled without loss of values or mission. He asks nothing from anyone that he would not ask of himself.”

Aside from his work at Driscoll, Reiter serves on the board of Irvine-based Western Growers and on the retail division board of Newark, Del.-based Produce Marketing Association.

Industry honors Driscoll Strawberry CEO
Lance Jungmeyer (right), editor of The Packer, presents Miles Reiter, chairman and chief executive officer of Watsonville, Calif.-based Driscoll Strawberry Associates Inc., with The Packer’s first Global Produce Marketer of the Year award.