Jazz apples from New Zealand gained some recent publicity behind the strong legs of a hill-climbing cyclist.
According to a release from Vancouver, British Columbia-based The Oppenheimer Group, Ruth Corset, who races bicycles with the Jazz Apple Cycling Team, recently won a portion of the TD Bank Philadelphia International Cycling Championship, a grueling 57.6-mile through the cityâs streets that included four steep climbs. Corset zipped through the Queen of the Mountain sprints, which climbed Philadelphiaâs famous Manayunk Wall four times, and she was honored as best climber in the womenâs field.
Not wasting a prime marketing opportunity, Corset and her teammates then handed out Jazz apple samples to many in the crowd of more than 50,000.
âJazz is still a new apple to many consumers,â David Nelley, apple and pear category director for The Oppenheimer Group, said in the release. âThe energy the athletes embody and the audience they reach are perfectly aligned with the brand message of Jazz.â
The Philadelphia race marked the halfway point of the fourth annual Jazz Apple Cycling Team tour and campaign, which began in May. Other stops on the tour include Fayetteville, Ark., Minneapolis, Nevada City, Nev., San Jose, Calif., Manhattan Beach, Calif., San Luis Obispo, Calif. and Vancouver. In addition to racing, the Jazz cyclists are promoting the fruit through a variety of media events, in-store appearances and race-venue sampling.
Oppenheimer is the exclusive North American marketer of Jazz, which is grown under license to New Zealand-based ENZA.