(Aug. 10) Being a company’s vice president of sales and marketing doesn’t usually get one’s face plastered on the side of a NASCAR Nextel Cup race car.

If that executive happens to be NFL star and Oakland Raiders wide receiver Randy Moss, it might be a different case.

Fort Collins, Colo.-based Inta Juice Enterprises Inc., sponsored the No. 66 Haas CNC Racing car driven by Jeff Green in the Brickyard 400 on Aug. 6.

The car was decorated with the Inta Juice logo and the rear quarter panels featured a head and shoulders shot of Moss enjoying a smoothie. Moss became a partner in the company and joined the board of directors in January.

This was reportedly the first time an NFL player’s image has adorned a NASCAR vehicle.

The sponsorship was a one-race event, said Jessica Emmett, a company spokeswoman, but that it was a good opportunity to get the Inta Juice name out to the NASCAR fan base.

“They sought us out because they were interested in partnering with an up and coming company,” she said.

Emmett said ties to sports marketing likely will be used in future advertising. The company also is a sponsor of the Felipe Lopez Celebrity Classic basketball game, which this year was scheduled for Aug. 12.

Pairing with the sports community is a logical choice, Emmett said.

In its smoothies, Inta Juice uses fresh bananas, oranges, kiwifruit, carrots, beets, celery, cucumber and wheatgrass. The orange juice used in smoothies is fresh-squeezed, said Heath Pickett, senior vice president and chief operating officer.

Juice firm hopes race car speeds up sales
Inta Juice Enterprises Inc., Fort Collins, Colo., sponsored the No. 66 Haas CNC Racing car driven by Jeff Green in the NASCAR Brickyard 400 on Aug. 6.