(March 12) VISALIA, Calif. — King Fresh Produce LLC will open its summer season packing table grapes under the Green Giant Fresh label in an exclusive partnership.

King Fresh plans to start its year-round shipping under the well-known label by mid-May with grapes out of Mexico, said Keith Wilson, managing director of King Fresh.

The company will continue shipping under its King Fresh label.

Product lineup for the Green Giant label features seedless red, green and black varieties and red globe varieties, Wilson said. Other varieties could be added.

King Fresh handles in excess of 2 million cartons of table grapes annually. The company didn’t disclose a figure on expected shipments under Green Giant Fresh, but Wilson said it will be a substantial volume.

Wilson said shipping under the label will increase the company’s distribution for the category.

The label will feature a variety of pack styles, he said.

“We will be doing some tricolor packages, with green seedless, red seedless and black seedless varieties in a clamshell,” Wilson said.

King Fresh will use slider-style poly bags and clamshells in Green Giant Fresh packaging.

Loads will ship out of the Reedley-Visalia area through the summer. Spring supplies are sourced from Mexico and will ship from the Reedley-Visalia area and Nogales, Ariz. During fall and winter, Chilean produce will flow through Philadelphia or Los Angeles, Wilson said.

Food safety plays a major role in the partnership.

King Fresh will have third-party auditors at its packing facilities along with unannounced audits arranged through Green Giant Fresh, confirmed Don Goodwin, chief operating officer for The Sholl Group II, Minneapolis, which licenses the Green Giant Fresh brand. Goodwin declined further comment.

King Fresh’s packaging program is part of what attracted Green Giant fresh to the supplier.

“I think we matched up well because of our innovative packaging, crop volume and fruit quality,” Wilson said.

King Fresh is a marketing company that grows, packs and ships table grapes. It also provides sourcing for all fruits and vegetables grown in the Western Hemisphere, along with transportation services.