(Aug. 24) Chain grocer The Kroger Co., Cincinnati, has launched a Web site at www.makethemost.com, dedicated strictly to the retailer's fresh produce offerings.

On its already known www.kroger.com site, the company promotes "Make the Most" as "your source for simple, innovative ideas for using the healthiest foods."

The produce-specific site includes information on how to select, use and store about 70 different fruits and vegetables. It also features recipes, video demonstrations and links to Kroger's produce growers and suppliers.