The program had 5% awareness when Lemaire joined CPMA, and 55% when he left.
CPMAâs new Mix it Up takes the program to a new level, he said, and aligns it with the current Canada Food Guide, which links the number of recommended servings with gender and age.
A strong CPMA staff of volunteers and staff has put a great deal of effort into developing the new program, he said.
âThereâs a lot of potential to expand and deliver the program to increase produce consumption across the country,â he said, âbut it takes time to change consumer behavior.â
The best way to speed consumer acceptance, he said, is for industry to get behind the program.
When heâs not working, Lemaire coaches hockey and works as a mentor in player and coach development. His three children all play hockey, and his daughter is competing at a provincial tournament in Toronto this month.
âItâs a busy life, but Iâm graced with great kids and a wonderful, patient wife who can handle my travelling,â he said. âThere will be more travel â CPMA deals with issues within the global market, and Iâm excited about taking on domestic and international challenges.â