Frank McCarthy, a longtime marketing executive in the fresh produce and food business, died Sept. 9 in Auburn, Mass. He was 66.

Longtime food marketer Frank McCarthy dies

McCarthy

McCarthy most recently worked at Bridgeport, N.J.-based Albert’s Organics, where he was hired in January 2004 as vice president of marketing and served in that capacity until he retired in August 2008. He was instrumental in applying classical marketing techniques to Albert’s business operations and was active on many industry boards and committees. He was honored as one of The Packer 25 in 2007 for his work in building Albert’s Grateful Harvest marketing program from the ground up.

Simcha Weinstein, director of marketing at Albert’s, said he remembers his former supervisor as, first and foremost, a marketing man.

“As far as I was concerned, he was the best marketing mind I’ve ever been around,” Weinstein said. “He understood both sides of the coin. He understood that it was important for the company he worked for to make money, but he knew how to get inside the head of the customer and understood what they needed. He knew how to bring those two together and make it work.”

On a personal level, Weinstein said he remembers McCarthy for the stories he told.

“By nature, he was a storyteller,” he said. “He had a charming way about him when he presented his stories. They were funny but also very poignant.”

Before Albert’s, McCarthy spent five years at Yakima, Wash.-based Snokist Growers as senior vice president of marketing and sales and nine years as corporate vice president of marketing and sales at Oviedo, Fla.-based A. Duda & Sons Inc. He also worked at Heublein Inc., Seagram Wine Co., Buckingham Corp. and General Foods Corp.

McCarthy earned his master’s in business administration from Dartmouth in 1966 and served as a first lieutenant in the U.S. Army Intelligence Corps.

McCarthy is survived by his wife Penelope Gould-McCarthy; daughter Emily McCarthy; step-children Benjamin Gould, Lillian Kreuger and Joseph Gould; sisters Joanne Dermont, Kathleen McCarthy and Peggi McCarthy; and brother Daniel McCarthy.

A memorial service will be at the First Parish Unitarian Church in Mendon, Mass. at 11 a.m. EDT Sept. 21. In lieu of flowers, the family asks that donations be sent to the Tuck Annual Giving 100, Tuck Hall, Dartmouth College, Hanover, N.H. 03755, or The United Fresh Research and Education Foundation, 1901 Pennsylvania Ave., Washington D.C. 20006.