(Aug. 21) Dean Sturt, 10, of Rowlett, Texas, was chosen as the National Mango Board’s Rising Mango Star.

Sturt’s Mangolicious Flip Flop Cake is featured in a cable TV spot along with board spokeswoman Ingrid Hoffmann scheduled to run through September.

The contest has been an effective way to draw media attention nationwide, and has succeeded in the Orlando, Fla.-based board’s mission to bring in younger consumers, said Wendy McManus, director of marketing, in a news release.

“We launched this contest to introduce kids to the fun and flavor of mangoes and create lifelong, loyal consumers,” McManus said. “People remember the foods they ate in their childhood, and we want mangoes to be that fond memory for today’s young Americans.”

The board reported more than 26 million media impressions from the contest to date.

Sturt and two other finalists traveled to New York Aug. 8 for a cookoff judged by Hoffmann and fellow board spokesman chef Allen Susser, along with Regina Ragone, food director for Family Circle magazine.

Mango board chooses contest winner
Dean Sturt, 10, of Rowlett, Texas, is the winner of the National Mango Board’s Rising Star contest. He’s pictured with mango board spokeswoman Ingrid Hoffman and board mascot Jango Mango.