Jeff Stachelek has been named director of trade marketing at Salinas, Calif.-based Mann Packing, marketing coordinator Elena Hernandez said.

Stachelek is to start Nov. 1. It’s a new position, Hernandez said, that will manage customized consumer and in-store marketing as well as item rollouts.

During 20-plus years in the food industry, Stachelek held positions at The Hershey Co. that included director of category management and director of business development and customer planning. He also served a stint at E.&J. Gallo Winery as director of sales and marketing solutions.

His responsibilities will include category management initiatives; key account business plans; and evaluation of trade promotion effectiveness, John Haydock, senior vice president of sales, said in a news release.

Stachelek will be based in Salinas. He holds degrees in finance and business, respectively, from Clemson University and Columbia State University.

Mann Packing hires trade marketing director