The Miami-based Mexican Hass Avocados Importers Association’s latest marketing program is designed to offer retailers suggestions on how to best merchandise avocados and to help shoppers select the best-quality fruit, said Jackie Bohmer, marketing director.

For the second year, the association will partner with the Irvine, Calif.-based Hass Avocado Board for the Big Hit promotion during the Major League Baseball playoffs.

Both associations will partner with Turner Broadcasting and its Major League Baseball postseason coverage.

A 30-second spot featuring avocados and a promotional sweepstakes will begin airing the second week in October and will run during the American and National leagues divisional series as well as the American League championship series games.

The spot, along with mentions on and the Turner network on websites, will encourage consumers to enter for a chance to win a major prize, Bohmer said.

At retail, 5-foot tall Big Hit-themed display towers from Avocados from Mexico will be available to create excitement among consumers, she said. The towers will feature take-one avocado recipes and an avocado quick tips guide.

Consumers will have a chance to vote for their favorite Avocado League recipe during the Avocado League all-star recipe promotion, Bohmer said.

Retailers can use the disposable camera packed inside of the Big Hit display kits to photograph their entries for a contest to win a trip to the World Series or one of 400 other prizes.

Avocados from Mexico also is partnering with registered dietitians this fall who will talk about the nutritional benefits of avocados in local and national media interviews.

Mexican chef Roberto Santibanez and TV’s “The Biggest Loser” dietitian Cheryl Forberg will continue to serve as spokespeople for media outreach and events, Bohmer said.

For foodservice, Avocados from Mexico will partner with the Culinary Institute of America and sponsor programs like “World of Flavors,” an invitation leadership retreat at the Greystone Campus, and the Latin Flavors conference at the institute’s new San Antonio campus.

Avocados from Mexico also will introduce an iPhone application that it will promote on its Facebook page and through Twitter, Bohmer said.