The popularity of avocados has spilled into the value-added category, with more consumers than ever picking up premade guacamole and other avocado products.

Consumers understand the value of the avocado today, said Tracey Altman, vice president of marketing for Fresherized Foods, Saginaw, Texas, whether slicing it for a sandwich or making guacamole out of it.

Fresherized Foods makes four kinds of its Wholly Guacamole product — classic, organic, pico de gallo and guacasalsa — and packs it in 7- and 14-ounce sizes.

There’s also a “double-dip” flavor with guacamole on the bottom and pico de gallo on top, as well as 100-calorie snack packs of 2-ounce portions that come in three- and six-count packages.

Fresherized Foods uses a high-pressure processing technique that helps its guacamole stay fresh longer, Altman said. The product is hand scooped, has no additives or preservatives, and is chunky, with no fillers.

Wholly Guacamole products won a dozen awards last year and six awards so far this year, she said.

In Santa Paula, Calif., Calavo Growers Inc. has a retail line that includes 12- and 8-ounce plastic tray packs of fresh, chunky guacamole with resealable covers, said Rob Wedin, vice president of fresh sales and marketing.

The product, sold under the Calavo label, comes in three flavors — authentic, pico de gallo and caliente.

This year, the company added an authentic recipe organic version packed in a 7-ounce tray.

All the products are ready to eat, and they’re prepared with fresh ingredients using an ultra-high pressure technique that enhances shelf life, Wedin said.

Calavo also offers frozen as well as fresh product foodservice.

Mission Produce Inc., Oxnard, Calif., has teamed up with Rick Bayless of Frontera Grill in Chicago to launch its new Frontera brand all-natural guacamole mix, said Ross Wileman, vice president of sales and marketing.

“You get instantaneous guacamole just by adding avocados,” Wileman said.

The product comes in a pouch and contains tomatillos, lime juice, cilantro and seasoning.

Retailers can enhance avocado sales by displaying the product next to their avocado displays, he said.

“It’s great for cross merchandising,” Wileman said.

Mission Produce also offers fresh, all-natural spicy and mild guacamole in 7- and 14-ounce packages. The products are available from the company’s eight distribution centers.

Fresh Directions International, Miami Beach, Fla., a grower-packer-distributor that grows hass avocados in the Dominican Republic, offers Macapi brand all-natural guacamole.

It’s a refrigerated retail product boasting a three-month shelf life and is sold in 4- and 9-ounce tubs and in a 16-ounce standup pouch, said Sebrina Castillo, executive manager.

For foodservice, the company offers frozen avocado pulp and frozen guacamole.

The product, which has a two-year shelf life if it remains frozen, comes in 1-, 2-, 4- and 6-pound sizes and in 30-pound pails.

Interfresh Inc., Orange, Calif., offers a fresh avocado pulp product made in Mexico and packed in cases of four 4-pound bags or eight 2-pound bags, said Brandon Gritters, avocado salesman.

“It works well for a lot of different foodservice guys,” he said.

Just add onions, cilantro, peppers or other ingredients to make guacamole, he said. No cutting or scooping is required.

The product, which has a 60-day shelf life from date of packing, makes controlling inventory easier and saves foodservice operators from having to worry about having ripe avocados on hand, he said.

“It’s always ready,” Gritters said.