Del Monte Fresh Produce has found a new way to package its cored pineapple that is getting a lot of attention in the industry.

Introduced last spring by the Coral Gables, Fla.-based company, the flexible pouch provides a more graphic and environmentally friendly way to package cored pineapple cylinders.

“The packaging fits easily on any retailer shelf and saves shelf space when compared to the standard rigid container,” said Dennis Christou, vice president of marketing.

“The pineapple in a pouch was created to enhance Del Monte’s line of fresh-cut products, and to help reduce our overall environmental footprint.”

The recyclable pouch is environmentally friendly in several ways.

“There is less energy used (to make it), less carbon dioxide emissions created in manufacturing the product, since you eliminate the need for the extra label and shrink band,” he said.

“Also, since the design of the packaging is more compact, the lighter materials reduce the weight of truck payloads and allow companies to ship more products in fewer trucks.”

The design also uses less material in production and reduces solid waste to landfills over standard rigid containers.

“This flexible option is easily branded and easy for consumers to handle and use,” he said.

“With a specially designed handle and resealable zipper, consumers can take and eat their Del Monte Gold extra sweet pineapple cylinder anywhere and even safely save it for a later date if already opened.”

After it was introduced in spring 2010, the pouch was recognized by the Produce Marketing Association’s Impact Packaging Awards in October.

The award recognized Del Monte, along with the package’s manufacturer, Lenexa, Kan.-based Robbie Fantastic Flexibles.