(March 16) GUADALAJARA, Mexico — Aiming to boost year-round supplies for all of North America at the same time as building a brand in Mexico, Mastronardi Produce Ltd. has incorporated in Mexico.

Mastronardi Mexico was established in the second week of March, said Jason Whitcher, director of procurement for Kingsville, Ontario-based Mastronardi.

The new company, which exhibited at the ANTAD show in Guadalajara March 13-16, represents the official launch of the company’s Sunset brand in Mexico, Whitcher said.

In particular, Mastronardi Mexico intends to market the campari and romana tomatoes and peppers, he said.

The company is partnering with Agrizar, Irapuato, for logistics and distribution services in the Mexican market.

Additionally, Agrizar will look to add more Mexican growers to the Mastronardi umbrella, said Piero Zarattini, owner of Agrizar, a family business that has been in the greenhouse industry for five years but traditionally was strong in asparagus.

“We have established a close relationship with Mastronardi,” Zarattini said.

At the start, sales to Mexico will continue to go through Mastronardi’s home office, but a Mexican sales office will follow, Whitcher said.

Mastronardi launches Mexican business
Piero Zarattini (left), owner of Agrizar, Irapuato, Mexico, and Jason Whitcher, director of procurement for Kingsville, Ontario-based Mastronardi Produce, aim to work together to build sales of campari tomatoes and other items through the establishment of Mastronardi Mexico.