(Dec. 21, PACKER WEB EXCLUSIVE) Mexican hass avocados are teaming up with Michelob beer this holiday season.

The Mexican Hass Avocado Importers Association’s (MHAIA) latest promotion, available only to Texas consumers, began Dec. 3 and runs through the end of the month, said Chris Tully, president of the Garden City, N.Y.-based Preston/Tully Group, which handles advertising for the association.

Consumers receive $2 off the total purchase when they purchase three hass avocados from Mexico and a six-pack or larger of Michelob, Michelob Ultra, Michelob Light and Michelob Amber Bock at all major retail chains in Texas, including San Antonio, Texas-based H.E. Butt Co., Tully said.

Displays in produce and liquor departments throughout the state offer 300,000 of the coupons, he said.

“It’s basically a win-win situation,” Tully said. “We get to leverage the popularity of the Michelob brand, and it’s a good tie in for casual entertaining. The retailers are extremely excited about the promotion, and we’re very pleased with the placement.”

A three-week radio campaign advertising the promotion in Houston, Dallas and San Antonio ends Dec. 24, Tully said.

Expect upcoming MHAIA promotions surrounding the Super Bowl, Cinco de Mayo and the fall 2008 tailgating season, he said.