Michelle Peterson is the newest member of the sales staff at Center, Colo.-based Aspen Produce LLC.

Peterson had spent the past decade in a similar position with Harvest Select LLC, a Monte Vista, Colo.-based potato marketer.

“I needed some different opportunities, and Aspen was it,” Peterson said.

Among the opportunities, she said, is working for a potato grower-shipper-marketer. Aspen Produce is owned by the Ellithorpes, a family that has been growing potatoes in Colorado’s San Luis Valley for four generations, she said.

“I’ll specialize in potato sales and now have a full range of potato varieties to offer customers,” Peterson said.

Michelle Peterson joins Aspen Produce sales staff