(Feb. 4) SALINAS, Calif. — Mills Family Farms isn’t shying away from its new name.

In fact, the vegetable handler is using the change to spread its wings within its business family. The company announced Feb. 3 the promotion of longtime employees Steven Davis and Bill Wynne as the sales managers over iceberg lettuce and mixed vegetables divisions, respectively.

“The two new sales (positions will lend) responsibilities as we go forward in our new change,” said James Mills, senior vice president of Mills Family Farms. “Both individuals are industry professionals, with Bill’s 15 years in the business and Steve for 12 years.”

Creating the management position was rooted in the structure of its sales department. Within Mills Family Farms, sales have tended to be separated in half roughly between mixed vegetables and iceberg, Mills said.

Just because one sales manager heads a particular commodity doesn’t mean they don’t know what is going on in the other category, said Mills. Both programs are intertwined.

“They know the lettuce side and the mixed vegetable side,” Mills said. “Everyone shares the knowledge.”

As sales manager, iceberg lettuce, Davis will oversee day-to-day operations and sales of all iceberg products. Wynne, as sales manager of mixed vegetables, will supervise day-to-day production and sales of all mixed vegetables, including the company’s signature line of Wholeaves products.

Wynne has worked the last thirteen with Mills, and Davis has been a Mills’ employee for 12 years. Both employees were formerly salesmen.