(Nov. 10, 2:45 p.m.) Sondria Reynolds has joined Market Fresh Produce LLC, Nixa, Mo., in a newly created position, director of business development.

Reynolds is in charge of new client development for North America, said Steven Phipps, principal owner and national sales and marketing director.

She will build awareness through a variety of tasks including upgrading the Web site, new product development and industry leadership assignments.

Most recently, Reynolds was marketing director for Bland Farms Inc., Glennville, Ga. She also worked for Palmetto, Fla.-based Pacific Tomato Growers Ltd. in a marketing role.

Reynolds is based in Tampa, Fla.