(March 19) SAN JUAN BAUTISTA, Calif. — Natural Selection Foods LLC has hired Rick Kent as vice president of finance.

Kent, who joined in February, has various financial responsibilities, including overseeing the company’s strategic financial planning and analysis, as well as general accounting, grower accounting and cost accounting, according to a news release.

Kent’s position is new and is designed to help build the executive management team, said Larry Hamwey, vice president of marketing.

Kent has 25 years of experience in the accounting and financial fields, although this is his first position in the produce industry.

He was formerly the chief financial officer and chief operating officer at CIDCO Communications Corp., Morgan Hill.

There Kent oversaw the information systems, call center, legal and human resources departments.

“Bringing in people with outside experience compliments the current industry experience of the management team,” said Hamwey.

Natural Selection is a supplier of organic produce and specialty salads.