In the midst of an effort to sell market more of its own greenhouse vegetables, and after adding tomatoes to its product line this year, Leamington, Ontario-based Nature Fresh developed a new logo.

Nature Fresh reveals new logo

The company’s latest 31-acre addition for tomatoes brings its total growing operation in Ontario up to 98 acres. The recent addition is tomato-only, while bell peppers are grown on the rest.

The new logo was one of the first projects for Corey Robertson, the company’s recently hired marketing and communications manager.

“The new logo helps strengthen the brand identity as it conveys the principles of Nature Fresh Farms: Innovation, Quality and Accountability,” Robertson said in a news release.

The logo features the company name in green and blue, with two leaves above the word Nature.

Peter Quiring, Nature Fresh’s founder and owner, also owns South Essex Fabricating Inc., the dominant greenhouse manufacturer in Ontario. Nature Fresh was founded in 2000 when he decided to start building some greenhouses for himself.