Brian Jenny is the new East Coast director of business development for Naples, Fla.-based Naturipe Farms, the company said Sept. 30.

Jenny, who starts Oct. 4 in the newly created position, will lead Naturipe’s sales group in the region, service clients and develop new ones in retail, foodservice and wholesale.

Jenny comes from Watsonville, Calif.-based Monterey Mushrooms, where his latest role was sales director for the eastern region. He was at Monterey Mushrooms from 2002 on. Jenny lives in the Atlanta area.

He’s been active in the Produce Marketing Association and Southeast Produce Council, and holds a bachelor’s degree in agriculture and applied economics from Clemson University.

Naturipe Farms, formed in 2000, is a partnership between Hortifrut SA, MBG Marketing, Naturipe Berry Growers and Munger Farms.

“Naturipe Farms has grown dramatically over the past five years,” chief executive officer Dwight Ferguson said in a news release, “and we are looking at significant production and sales growth from our grower-owners over the next five years. The addition of Brian … positions us well to achieve our strategic growth plans.”

Naturipe names new East Coast director