For years, Plant City, Fla.-based Franwell Inc. had its Agware enterprise resource planning system available, but hadn't courted the fresh produce and other industries as potential customers.

The company has created a subsidiary with the sole purpose of doing just that.

ProWare Services LLC, which opened July 1, concentrates on enhancing, marketing and deploying Agware to growers, packer-shippers, brokers and distributors to the perishable foods, seafood and floral industries.

"Agware has been a part of the Franwell portfolio since 1999," said Don Walborn, director of business development and sales for ProWare. "In that time, Franwell has seen the growth in (radio frequency identification) design and seen the growing applications in produce and other areas."

Walborn said Agware is a group of integrated software modules that allow companies the ability to receive product, pack, repack, inventory, invoice and handle receivables and payables in a seamless flow of functions - all the while maintaining traceability of product.

"As you have these steps integrated," he said, "it increases the level of traceability along the supply chain."

Walborn said ProWare already has added several new customers.

"We feel good about how it's going right now," he said.