(Oct. 20) Take some fresh-cut romaine lettuce, add shredded cabbage, carrots or grilled chicken, and toss in healthy servings of sex appeal and convenience.

That’s a recipe for success from a new company called Lifestyle Foods Inc., York, Pa.

Jason Bross, a partner and president of the company, said he saw an opportunity to market a new line of salads by focusing on health, convenience, affordability and taste.

“It’s not just a salad,” Bross said. “We’re focused on … nutritional value and highlighting that on the label.”


The company offers six salads, none of which contains iceberg lettuce, Bross said. He hopes to attract consumers who want quick and healthful meals they can eat while on the run.

The six salads are Greek, Caesar, spinach, garden, Asian with grilled chicken, and Caesar with grilled chicken. All contain romaine lettuce, except for the spinach salad.

Each salad contains less than 380 calories and about 30% or less of the recommended daily fat intake, Bross said.

Lifestyle Foods uses modified atmosphere packaging to ensure longer shelf life.

The salads are packaged in rectangular punnets that have compartmentalized trays that keep croutons, carrots and meats separate from leafy greens. Each package contains a set of utensils, packets of pepper and reduced-fat dressing, and nutrition and exercise information, Bross said.

Bross and his partners also collected motivational quotes that are inserted into each package to encourage consumers live healthfully.

The salads are available in various sizes, ranging from 5 to 12 ounces, depending on the type. The meatless salads retail for $2.99 to $3.99, and the salads with chicken retail for $3.99 to $4.99, Bross said.

The salads are shipped to retail outlets in 4-packs and are available to customers on the East Coast. Current customers include convenience stores and supermarkets, Bross said.


The company hopes to set itself apart by positioning its products as part of a healthy and sexy lifestyle. The home page of its Web site, www.lifestylefoods.com, contains a photo of a woman jogging, without a salad in sight.

Web site visitors can click on a link labeled “salads” to find out what the company sells, but that link is just one among several other links to style and exercise tips, and information about the company’s beginnings.