(Nov. 22) Supervalu Inc., Eden Prairie, Minn., has announced a new store program aimed at enhancing the customer experience by, in part, focusing on specific neighborhood demographics for each store.

Premium Fresh & Healthy — a combined effort by Supervalu’s merchandising, marketing and store development functions — includes expanded departments for all perishables, an international foods department, a natural and organic product area and other enhancements.

Supervalu said the program, which is about “surprising and delighting the customer,” is part of its $1 billion remodeling and new store campaign.