(Aug. 18) Quincy, Mass.-based Stop & Shop and Landover, Md.-based Giant Food LLC supermarkets have furthered the kid-friendly produce merchandising trend.

Since early August, the 575 supermarkets have featured a “Kids’ Corner” program, said Paulette Thompson, manager of health and wellness for Stop & Shop and Giant-Landover.

The Wilmington, Del.-based Produce for Better Health Foundation and Nickelodeon have worked with stores to develop the program, which focuses on children ages 2 to 7.

“What we did was bring the two groups together and help plan,” said Bryant Wynes, senior executive of retail marketing for PBH.

Nickelodeon characters from “Blue’s Clues,” “Dora the Explorer” and “SpongeBob SquarePants” appear in the program.

“I think the Nickelodeon characters create excitement,” Thompson said. “Kids will say, ‘Wow, SpongeBob eats this, and I want to try it, too.’”

A promotional display includes a floor stand with a poster and free monthly activity sheets. The sheets also include nutrition tips, storage tips, kid-friendly recipes and a featured produce item of the month.

August’s item is watermelon, and the month’s recipe is watermelon breakfast lasagna, Thompson said. The lasagna features yogurt and fruit spread over corn flakes, Thompson said. Watermelon seeds double as dots in the month’s connect-the-dot activity, which features Blue from “Blue’s Clues.”