Bob Treadway, a consultant and strategy adviser, has been tabbed as the keynote speaker at the annual Washington-Oregon Potato Conference scheduled for Jan. 25-27 in Kennewick, Wash.
Treadwayâs address, titled â20/20 Foresight: A Look into the Future of Agriculture,â will focus on the next 20 years, according to a news release, and will offer details how grower-shippers should deal with the anticipated changes. He is scheduled to speak Jan. 26.
His guidance has helped clients anticipate, prepare, strategize and act on factors they could not control, the release said.
Treadwayâs consulting clients cover a broad spectrum of business. They range from Ocean Spray Cranberries Inc., Middleboro, Me., to U.S. and Canadian commodities groups and farm bureaus to American Express, AT&T, Sun Microsystems, Exxon Mobile and government agencies, according to the release.