(June 8) Salinas, Calif.-based The Nunes Co. Inc. started shipping heads of purple cauliflower and bags of value-added multi-colored cauliflower florets under its Foxy brand at the end of May.

Distributed nationally, Dutch seed company Daehnfeldt developed the purple cauliflower, said Matt Seeley, marketing director for Nunes.

Acreage of the purple cauliflower began last year in the Salinas Valley and has doubled to 50 acres this year, he said.

The product is being shipped out nationwide mostly to existing customers, he said.

Foxy purple cauliflower heads will be available through November.

Also being shipped is the company’s new CauliColors value-added pack of purple, orange, green and white cauliflower florets in a 9-ounce bag.

Though it’s a traditional retail pack, The Nunes Co. is targeting the product to its foodservice clients, Seeley said.