Nunhems, the Netherlands-based seed business of Bayer CropScience, has named Vicente Navarro managing director for strategy.

Navarro, 50, will join the Nunhems management board Jan. 1, according to a news release. He will be based in Picana, Spain.

Navarro has been managing director of Nunhems Spain since 1986. He developed business in Spain, Portugal and Morocco for the company. In 1998 he was appointed regional head of marketing and sales for Europe, the Middle East and North Africa. In 2005, he became global head of marketing.

“I am excited to expand my role with Nunhems as this position provides me with the unique opportunity to develop and implement a strategy that leverages our combined strength for the benefit of our customers,” Navarro said in the release.

Nunhems vet tapped to direct strategy