Tulsa Fruit and Vegetable is changing its name.

As of July 1, the Tulsa, Okla.-based distributor will be known as GoFresh, according to a news release.

The name change corresponds to the transformation of the company from a local to a regional supplier. GoFresh plans to service customers in Oklahoma, southern Kansas, southwest Missouri and western Arkansas. The company has about 1,000 customers in those states.

In other company news, Ernie Slaton has been named director of sales and marketing. Slaton has 15 years’ experience in sales and marketing, including seven in the wholesale grocery business.

Oklahoma distributor changes name