(Oct. 14, 12:47 p.m.) Ted Quaday has joined the Organic Farming Research Foundation as communications director.

This is a new position, created to intensify the Santa Cruz, Calif.-based foundation’s public support of organic food production and consumption, according to a news release.

“The time is right to build on our momentum. We are extremely pleased to have such a nationally recognized and experienced leader joining the OFRF staff,” executive director Bob Scowcroft said in the release.

Quaday’s hiring coincides with the conclusion of an internal strategic planning effort reaffirming the foundation’s commitment to grower-driven research, as well as educating the public on the social and environmental benefits of organic farming, according to the release.

“Organic farming practices hold tremendous promise for all those who care about their own health, the health of the land and the health of the environment,” Quaday said in the release. “I’m thrilled to be a part of the OFRF team. It’s a unique organization with a clear mission to advance organic agriculture through research, education and advocacy. Success in these efforts will be good for all of us.”

Quaday’s previous position was as program director for Farm Aid.