In less than a year on Twitter, the Produce for Better Health Foundation has picked up more than 1,000 followers, as well as establishing its presence in other social media outlets.

Facebook, YouTube and a new blog are among the Wilmington, Del.-based foundation’s other social media conquests, which are used to further spread the Fruits & Veggies — More Matters message, according to a news release.

The foundation uses the social media outlets to drive traffic to its Web sites, www.fruitsandveggiesmorematters.org and www.foodchamps.org.

“We are happy to be reaching so many consumers through Twitter, and are working to continue to attract more followers,” said Elizabeth Pivonka, president and chief executive officer of PBH, in the release. “Social media marketing is a great way to connect with moms and give them the help they need to add more fruits and vegetables to their families’ meals and snacks.”

Pivonka said the foundation plans to continue its efforts on Twitter, Facebook and YouTube, as well as through its blog, the “Fruit and Vegetable Blog: Stem & Stalk … Let’s Talk.” The blog is hosted by PBH’s Sharese Alston, a single, working mom who is trying to instill better eating habits in herself and her three-year-old daughter.

PBH hits milestone in social media efforts