HALF MOON BAY, Calif. – The Produce for Better Health Foundation began its annual board of trustees with a look at its partner commodities.

PBH members gather for annual meeting

Dawn Withers

Produce for Better Health Foundation president and chief executive officer Elizabeth Pivonka opens the group’s annual board of trustees meeting April 8 in Half Moon Bay, Calif., with Paul Klutes, director of brand sales at C.H. Robinson Worldwide Inc. The three-day meeting started with a commodity board panel.

The foundation started its three-day meeting April 8 at The Ritz-Carlton in Half Moon Bay, with a panel filled with partner commodity boards representing different fruits and vegetables.

Foundation president and chief executive officer Elizabeth Pivonka said the idea is to find where PBH can better serve the promotional and research efforts of the nation’s many commodity boards, which individually advertise the virtues of everything from avocados to blueberries.

The panel presented more than 30 ideas on the subject, from working closely with state health officials and applying for more federal funding, to training for in-store tours and guides to help people cook better and purchase more produce.

“I think there are opportunities,” said John Sauve, representing the Wild Blueberry Association of North America.

More promotions of the foundation’s “Fruits &  Veggies — More Matters” logo by retailers are a crucial set in getting out the message that’s lacking in current promotional efforts, Sauve said.

The foundation’s meeting continues through April 10 in Half Moon Bay.